Case study · Brand and web · 2025
A digital home for a community nonprofit
A small nonprofit doing important local work had no way to show it. We built an identity and a site that made their mission legible to donors and volunteers.
- Role
- Brand strategy, identity design, web design and build
- Deliverables
- Message platform, Visual identity, Website, Donation flow, Volunteer intake
- Built with
- Design systems, React, CMS-driven content, Email automation
The challenge
The organization ran on borrowed templates and a logo that changed with every flyer. Donors could not find them, volunteers could not sign up, and the story of their work lived only in the founder's head.
The approach
We started with the story, not the screens: interviews with the founder, volunteers, and the families they serve. From that came a plain-language message platform, a warm and durable identity, and a site built around the two actions that matter: give and join.
Where it landed
The organization now points every flyer, grant application, and conversation to one address. The board uses the site to brief new partners, and volunteer signups arrive with context instead of cold calls.